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MEDIA: Telegraph set to clinch Cricket World Cup deal

19 Dec 1998 | by IAN DARBY

signed sponsorship agreements, including Vodafone, NatWest and Pepsi. The tournament begins in ...

Cadbury returns to base: Cadbury Schweppes is to concentrate on its core confectionery business by selling much of its soft-drinks operations. Lisa Campbell reports on the likely repercussions

17 Dec 1998 | by LISA CAMPBELL

, 29% by itself, 22% by independents and 16% by Pepsi. Cadbury argues that the business is of ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

17 Dec 1998 | by JANE BAINBRIDGE

serious impact on Coca-Cola and Pepsi. k SCORING IN THE WORLD CUP This was the highlight of ...

Profile: Paul Taaffe, Hill and Knowlton - Aiming to take H&K to the top/Paul Taaffe harbours ambitions of taking over the communications world

11 Dec 1998 | by KATHY GREENE

international and include American Express, Pepsi and Chase Manhattan bank. Taaffe is now firmly ...

REVIEW: Marketing and advertising news in the week’s press

04 Dec 1998

Manchester. - CampaignLive Janet Jackson is starring in a new ad campaign for Pepsi while she is on ...

Omnicom group to swallow AMV

03 Dec 1998 | by LISA CAMPBELL

Britvic, whose Pepsi brand is handled by AMV, says maintaining creativity and the same level of service ...

CAMPAIGN MEDIA AWARDS 1998: The Times Newspapers Award - Best Sponsorship - Nicotinell

27 Nov 1998

advertiser-funded series, beginning with a live TV debate on Channel 4. THE PEPSI CHART on 5 Pepsi s ...

Channel 5 chief takes Gold at Campaign's inaugural Media Awards

24 Nov 1998

category: Drum PHD s Things to Come series for Equitable Life and Broadcast Innovation s Pepsi Chart on 5 ...

Channel 5 chief takes Gold at Campaign's inaugural Media Awards

24 Nov 1998

category: Drum PHD s Things to Come series for Equitable Life and Broadcast Innovation s Pepsi Chart on 5 ...

MARKETING MIX: That was the week that was ..

19 Nov 1998 | by JAMES CURTIS

fight to halt declining milk consumption; Diet Pepsi with added Nutrasweet arrives in the UK only two...its fight to halt declining milk consumption; Diet Pepsi with added Nutrasweet arrives in the UK ...

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