Coca-Cola in Portland split after Pepsi client conflict
10 Oct 2012 | by John Owens
, which works on a global level with PepsiCo. Pepsi handed much of its advertising work to constituents of ...
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Carlsberg hires ex-Pepsi marketer Moradpour for global brand growth
10 Oct 2012 | by Loulla-Mae Eleftheriou-Smith
senior marketing director for Pepsi in the USA saw him pilot the new global "Live for now" marketing ...
My Media Week: Simon Rees
05 Oct 2012 | by Mark Banham
. Advertisers such as Pepsi Max and Cadbury s have already deployed second-screen technology to deliver content ...
Agencies line up for global Lipton digital and direct task
04 Oct 2012 | by Sara Kimberley
Ice Tea in 2009 as part of an agreement with Pepsi Lipton International, the company jointly owned by ...
Think BR: Modern marketing - moving on from launch campaigns to platforms
02 Oct 2012 | by Aaron Shapiro
that fit this model include communities such as Pepsi s Refresh Project and the addictive activity ...
GSK plans to reinvent consumer brand image
25 Sep 2012 | by Hannah Crown
arrival, McGibbon has brought in talent from companies including Coca-Cola, Pepsi, Unilever and P G. As ...
Making the most of mobile advertising
21 Sep 2012 | by Ines Nadal and Liam Fox-Flynn
and user demographics. For example, a free bottle of Propel was offered by Pepsi inside the ...
Pepsi ad celebrates anniversary of Michael Jackson's 'Bad'
18 Sep 2012 | by Loulla-Mae Eleftheriou-Smith
Pepsi is unveiling an ad to celebrate the 25th anniversary of Michael Jackson's 'Bad' album...The 15-second ad is part of Pepsi s 'Live For Now ...
Nike, Google and Coca-Cola are 'most desirable clients'
18 Sep 2012 | by Matthew Chapman
7 Diageo 38 38 7 0 8 McDonald's 37 43 7 0 9 Pepsi ...
Pepsi signs up One Direction
05 Sep 2012 | by John Reynolds
Pepsi is reported to have signed up young pop superstars One Direction to promote the brand in a
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