Britvic and AG Barr agree to merge as Barr Britvic
14 Nov 2012 | by Daniel Farey-Jones
The agreement includes the approval of Pepsi, which Britvic has exclusive bottling and ...
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The Right Track
15 Nov 2012
Levi s 501 (I Heard It Through The Grapevine), Vauxhall (Layla) and Pepsi (Michael Jackson, Madonna et ...
Campaign Viral Chart: Darth Vader does Disneyland
09 Nov 2012 | by Ben Hall
boyband One Direction made ninth place with an extended ad for Pepsi, by TBWA\Chiat\Day. To view the ...
A&E/DDB wins global digital brief for Lipton tea brands
01 Nov 2012 | by Jeremy Lee
UK distribution rights to Lipton Ice Tea in 2009 in an agreement with Pepsi Lipton International ...
Sales promotion: beyond the zero-sum game of deep price cuts
19 Oct 2012 | by Stuart Derrick
brands are using it? As well as Coke, Pepsi has trialled the technology, and Unilever used ...
Robinson's Fruit Shoot recall knocks £12m off year-on-year sales
18 Oct 2012 | by Ben Bold
include 7UP, Tango and Pepsi under licence, "performed particularly well against the backdrop of the ...
Cadbury and Nestlé: What's in a colour?
12 Oct 2012
decides. For example, a study of taste-tests between Coca-Cola and Pepsi, published in the journal Neuron ...
Trading places: this week's people moves
12 Oct 2012 | by Loulla-Mae Eleftheriou-Smith
appointed ex- Pepsi marketer Thomas Moradpour as the vice president of the Carlsberg brand. ( Marketing ...
Pepsi pits One Direction against NFL star in Live For Now push
11 Oct 2012 | by Loulla-Mae Eleftheriou-Smith
Pepsi's 'Live for Now' campaign starring UK pop act One Direction battling NFL player Drew Brees...Pepsi in a branded fridge. They are soon joined by the rest of the band who battle with Brees over who ...
The director who changed British advertising
11 Oct 2012
century in this magazine. Then there was "lip-smacking, thirst-quenching" Pepsi, JR Hartley for Yellow ...
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