to remove filtersHow brands make their own content work for them
06 Dec 2005 | by Steve Hemsley
is spending about £4m on The Pepsi Max World Challenge, developed by branded content agency Freedom ...
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Coca-Cola and Pepsi battle it out with rival coffee drink launches
15 Dec 2005 | by by Joe Lepper
. The sample giveaway will involve a Pepsi Max Cino cafe bar, which will be set up at train stations and ...
Media: The Pepsi Max World Challenge is launched
28 Oct 2005
Pepsi is making its largest investment in branded content with the launch of The Pepsi Max World
Media: The Pepsi Max World Challenge is launched
28 Oct 2005
Pepsi is making its largest investment in branded content with the launch of The Pepsi Max World
Pepsi in football reality show ahead of World Cup
26 Oct 2005 | by Nicola Clark
Pepsi Max World Challenge will feature Pepsi's roster of football stars, which includes England ...
Pepsi in football reality show ahead of World Cup
25 Oct 2005 | by by Nicola Clark
'Pepsi Max World Challenge' will feature Pepsi's roster of football stars, which includes England ...
In Brief
25 Oct 2005 | by Media Week
challenge Soft drinks giant Pepsi is to stage a branded content campaign, The Pepsi Max World Challenge ...
MasterCard turns to C4 with advert-funded programme
11 Oct 2005 | by Ian Quinn
Freedom Media, which has run some of the biggest advertiser-funded shows to date, including the Pepsi Max ...
Adwatch: The weekly analysis of advertisement recall
05 Oct 2005
41 10 (-) Pepsi Max CLM BBDO/MindShare 40 11= (5) Bold 2-in-1 ...
ITV 50 Years of Fame: Private view - Pepsi
23 Sep 2005 | by Jed Glanvill, the managing director of MindShare
choice issue directly and the launch commercial for Pepsi Max, "cliff jump" (1). This is the commercial ...
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