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Mindshare behind MySpace music service

LONDON - Mindshare has launched a music service on MySpace, in conjunction with Pepsi Max

Media Bitch

winding up its arch rival Coca-Cola by placing a giant poster for Pepsi Max directly opposite Coke s head ...

Will branded content work for your brand?

undue prominence to Pepsi in the Pepsi-funded Pepsi Max World Challenge. The communications regulator ...

Brand barometer - Burger King ad gets people talking

recent ads for brands such as Lynx, Coke Zero and Pepsi Max, it is another example of advertising ...

In Brief

has upheld complaints that Channel 4's ad-funded programme Pepsi Max World Challenge contained ...

Channel 4 rapped over ad-funded show

The regulator has upheld three viewers' complaints that Pepsi Max World Challenge, broadcast in ...

Brand Barometer - Pepsi Max campaign risks going flat

own no-sugar brand, Pepsi Max.

Brand barometer - Can Coke Zero put the fizz back?

concept - arch-rival Pepsi has already tried a similar approach with Pepsi Max, which used extreme sports ...

Media Bitch

Emap for raising the cash. Score draw earns no points for Pepsi Max As Bitch licks the hard-earned ...

Freedom Media signs up ex-Sky sales chief

broadcasters including Channel 4. Its latest project, the Pepsi Max World Challenge, follows the fortunes of ...

 

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