MEDIA: Pearson buys DBC stake
23 Jul 1998 | by RAYMOND SNODDY
Pearson Television has acquired 12.3% of the Digital Broadcasting Company....Pearson Television has acquired 12.3% of the Digital Broadcasting Company. DBC was ...
Media and leisure group Pearson is selling its FT Law and Tax specialist publishing business for...Media and leisure group Pearson is selling its FT Law and Tax specialist publishing business for ...
Pearson Television has acquired 12.3% of the Digital Broadcasting Company....Pearson Television has acquired 12.3% of the Digital Broadcasting Company. DBC was ...
John Pearson is chief executive of Virgin Radio, where he signed Chris Evans for the Virgin Radio
Pearson, owner of the Financial Times, has reported a 78% drop in profits for the FT for the first
Pearson, publisher of the Financial Times, remains pessimistic about the prospect of an advertising
Pearson talks TV...Pearson talks TV Media and entertainment group Pearson is negotiating a stake in cable ...
Now and then you come across a campaign that is pure gold. Cadbury's 'Gorilla' was one, and I reckon Lastminute.com's sweet and clever 'Stansted musical' makes the cut, too.
In fundraising, it always helps if your cause has 'immediacy'.
When was the last time a brand overwhelmed you? When did you last feel inspired and excited by a brand's portrayal of its identity?
I don't know if you've watched the recent movie Sideways, but it features two friends, Miles and Jack, who decide to go on a wine tour of California on the eve of Jack's wedding. Miles, a failed writer, and Jack, a TV actor, cover each end of the wine-drinking spectrum.