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Think BR: RFPs are no substitute for proactive new business

request for proposal (RFP), writes Anthony Cooper, managing director, Pearlfinders....creativity. In Pearlfinders' 5,000 interviews with UK marketing decision-makers each year, RFPs are ...

Friends of the Earth in hunt for agency

The charity has contacted shops, via Pearlfinders, to invite them to compete to create a campaign ...

 

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