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Think BR: RFPs are no substitute for proactive new business

08 Aug 2012 | by Anthony Cooper

request for proposal (RFP), writes Anthony Cooper, managing director, Pearlfinders....creativity. In Pearlfinders' 5,000 interviews with UK marketing decision-makers each year, RFPs are ...

A move towards the holy grail of integration

03 Oct 2012 | by Danny Rogers

their executive committees, Pearlfinders has expounded the theory that comms experts are increasingly...Pearlfinders research shows eight per cent of senior PR appointments made by major firms in Q3 ...

It is time for PR to reclaim digital comms

16 May 2013 | by Alec Mattinson

According to Pearlfinders, PR agencies have begun to win back work from specialist digital ...

 

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