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13 Jun 2012
, an initiative launched at the end of 2010 by its chief executive, Paul Polman. Weed is also ...
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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not
10 May 2012 | by Rachel Barnes
Unilever chief executive Paul Polman does not like advertising. Or, at least, he does not like the ...
The Message in the Media - Tackling the big issues
01 Nov 2012 | by Kate Magee
really into sustainability or not. Paul Polman, the head of Unilever, said he wants shareholders for the ...
Brands navigate the Euro maze
08 Dec 2011 | by Alan Mitchell
trust,' Unilever chief executive Paul Polman told a recent gathering of industry leaders. 'We have to ...
From first love to Slim-Fast
29 Jun 2010 | by John Reynolds
, which is apparently being used by Unilever chief executive Paul Polman as part of a rigorous ...
Unilever's Jon Goldstone: A great brand can't stand for 'cheap'
17 Jan 2013 | by Jane Bainbridge
environmental impact. Goldstone goes as far to describe it as a 'motivator to join the company'. 'Paul Polman ...
Getting to grips with pricing
06 May 2011 | by Jane Bainbridge
commodity prices. This was identified at Unilever's fourth-quarter 2010 results by chief executive Paul ...
Sales promotion: beyond the zero-sum game of deep price cuts
19 Oct 2012 | by Stuart Derrick
that Unilever chief executive Paul Polman described to Marketing earlier this year as a 'zero-sum game ...
Cannes Lions Festival 2011: The Brands at Cannes
08 Jul 2011 | by Noelle McElhatton
representatives this year. Unilever is making this move 'east and south', chief executive Paul Polman told ...
The man with the £5bn budget
18 Jun 2010
sits alongside Unilever's worldwide chief executive, Paul Polman, on the executive board, is seen as ...
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