to remove filtersUnilever takes stock as in-store promotions beat social-media ROI
05 Mar 2013 | by John Reynolds
as grooming-product brand Lynx/Axe. Unilever chief executive Paul Polman has previously warned ...
Search results for "Paul Polman"
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not
10 May 2012 | by Rachel Barnes
Unilever chief executive Paul Polman does not like advertising. Or, at least, he does not like the ...
Editor's Comment: Digital brands storm Cannes
29 Jun 2011 | by Noelle McElhatton
fast-changing firmament. Unilever's chief executive, Paul Polman, summed up the clout of the digital ...
Sales promotion: beyond the zero-sum game of deep price cuts
19 Oct 2012 | by Stuart Derrick
that Unilever chief executive Paul Polman described to Marketing earlier this year as a 'zero-sum game ...
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