Unilever's Jon Goldstone: A great brand can't stand for 'cheap'
17 Jan 2013 | by Jane Bainbridge
environmental impact. Goldstone goes as far to describe it as a 'motivator to join the company'. 'Paul Polman ...
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Unilever takes stock as in-store promotions beat social-media ROI
05 Mar 2013 | by John Reynolds
as grooming-product brand Lynx/Axe. Unilever chief executive Paul Polman has previously warned ...
Think BR: Businesses find new purpose
02 Jan 2013 | by Amanda Powell-Smith
values. It's six years since Marks and Spencer launched Plan A, and four years since Paul Polman took ...
Review of the Year: Quotes of the year
18 Dec 2012 | by Staff
know what it is if all of a sudden you lose your income." Paul Polman, chief executive of Unilever ...
Unilever's Paul Polman tops FTSE 100 survey for comms effectiveness
28 Nov 2012 | by Matt Cartmell
Unilever's Paul Polman has been named as the most effective communicator in corporate Britain
Why making sense makes perfect sense
28 Nov 2012 | by Remco Marinus, Lemz
consumers and create a better world" - Paul Polman, chief executive, Unilever. Every brand can make sense ...
The Message in the Media - Tackling the big issues
01 Nov 2012 | by Kate Magee
really into sustainability or not. Paul Polman, the head of Unilever, said he wants shareholders for the ...
Sales promotion: beyond the zero-sum game of deep price cuts
19 Oct 2012 | by Stuart Derrick
that Unilever chief executive Paul Polman described to Marketing earlier this year as a 'zero-sum game ...
TLG sets up media arm as it moves into content creation
11 Oct 2012 | by Matt Cartmell
Ajay Banga and Unilever CEO Paul Polman. Each quarterly edition of TLQ will explore a zeitgeist ...
Brands ditch price promotions as defence against own-label lines
11 Sep 2012 | by John Reynolds and Nicola Clark
its brands," said the source. Unilever chief executive Paul Polman has previously told Marketing ...
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