Search results for "Paul Polman"

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Unilever takes stock as in-store promotions beat social-media ROI

05 Mar 2013 | by John Reynolds

as grooming-product brand Lynx/Axe. Unilever chief executive Paul Polman has previously warned ...

Unilever's Jon Goldstone: A great brand can't stand for 'cheap'

17 Jan 2013 | by Jane Bainbridge

environmental impact. Goldstone goes as far to describe it as a 'motivator to join the company'. 'Paul Polman ...

Review of the Year: Quotes of the year

18 Dec 2012 | by Staff

know what it is if all of a sudden you lose your income." Paul Polman, chief executive of Unilever ...

Sales promotion: beyond the zero-sum game of deep price cuts

19 Oct 2012 | by Stuart Derrick

that Unilever chief executive Paul Polman described to Marketing earlier this year as a 'zero-sum game ...

Brands ditch price promotions as defence against own-label lines

11 Sep 2012 | by John Reynolds and Nicola Clark

its brands," said the source. Unilever chief executive Paul Polman has previously told Marketing ...

Brand Manager of the Week: Daianna Karaian

22 Aug 2012

London Eye throughout the Olympics and Paralympics. If you weren't you, who would you be? Paul ...

MARKETING SOCIETY AWARDS for EXCELLENCE 2012: Marketer of the year

13 Jun 2012

, an initiative launched at the end of 2010 by its chief executive, Paul Polman. Weed is also ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

21 May 2012 | by Noelle McElhatton

[with Facebook]. You think Facebook can grow further? I don t see why not. Paul Polman, chief ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not

10 May 2012 | by Rachel Barnes

Unilever chief executive Paul Polman does not like advertising. Or, at least, he does not like the ...

Editor's Comment: Unilever's Paul Polman: a CEO worth every penny

09 May 2012 | by Noelle McElhatton, Noelle.McElhatton@haymarket.com

Unilever and its chief executive, Paul Polman, are not in that class. Since he took the helm in ...

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