Think BR: Planning for a connected world
16 Nov 2012 | by Tom Darlington
; Channel 4 s use of Aurasma to augment our print work for the Paralympics in order to introduce the stars ...
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Think BR: Is Britannia cool again?
12 Dec 2012 | by Deborah McCrudden
, invest and do business. So, the Olympics and Paralympics were a great success not only for our ...
Think BR: A shift in celebrity culture
30 Oct 2012 | by Paul Porter
the new heroes that the Olympics and the Paralympics brought into living rooms up and down the ...
Think BR: Lend me your equity
19 Oct 2012 | by Jamie Robertson
Paralympics, but it is now back to the regular sporting calendar and associated mix of triumph, disaster and ...
CREATIVE STRATEGY: British Airways unfurls a new way to fly the flag
13 Sep 2012 | by Simon S Kershaw
that wasn t enough, the advertiser repeated the trick with its support for the Paralympics. All the ...
Think BR: London 2012 - the branded content Olympics
10 Sep 2012 | by Graham Hodge
coverage of the Paralympics. It was a classic long form ad, but its combination of emotive topic and ...
Think BR: Redefining ability
05 Sep 2012 | by Dave Cox
With the Paralympics now well under way isn't it time we looked again at our definition of ability...design makes things clearer for everybody. So, with the Paralympics now under way, what if we ...
Think BR: What happened to teamwork?
31 Aug 2012 | by David Bowen
Big companies presumably sponsor the Olympics and Paralympics to get positive publicity. I went to ...
Think BR: An unavoidably integrated Olympics
28 Aug 2012 | by Matt Pye
as the Paralympics kicks off next week. Matt Pye, managing director, Cheil UK ...
Think BR: Shock tactics in ads - clever or crass?
14 Aug 2012 | by Danny Turnbull
Channel 4 team ahead of the Paralympics. It would have been far too easy to milk the attention with large ...
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