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03 Sep 2010
." Shades, there, of Jimmy Carr's infamous gag about the Paralympics shooting team ... It all goes to show ...
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Helen Edwards on Branding: The accidental sponsor
07 Sep 2010 | by Helen Edwards
Far from being an also-ran, Sainsbury's Paralympics tie-up could prove a lucrative investment....for the Paralympics. At first glance, it seems like Coke gets the real thing and Sainsbury's ends ...
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