Sainsbury's 'Paralympics' by AMV BBDO
22 Aug 2012
David Beckham stars in a new spot for Sainsbury's to highlight its sponsorship of the Paralympic Games.
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Things We Like
16 Aug 2012
Paralympics build-up...her again." So we are grateful that the build-up for the Paralympics took over immediately. We ...
Marketing Moments 2012: A golden Paralympics
06 Dec 2012 | by Nicola Kemp
For many British consumers and marketers alike, the Paralympics was the highlight of 2012, writes...Paralympics is a stern test for any nation, but it was one that Britain passed with flair and heart. The ...
Channel 4 to sponsor Sport's Paralympics content
21 Aug 2012 | by Nick Batten
Channel 4 has struck a partnership with Sport magazine that will involve the official Paralympics...agency and comes ahead of the start of the Paralympics next Wednesday (29 August). Channel 4 will run ...
London 2012 Paralympics: the branded Games
24 Aug 2012 | by Richard Gillis
The Paralympics, which starts on 29 August, extends to brands a range of opportunities - and...feel-good summer to continue, and the Paralympics is set to raise the profile of disabled sport to ...
Sir Paul McCartney in Saatchis' paralympics ad
04 Jul 2008 | by Staff
Sir Paul McCartney is the star of a new Saatchi & Saatchi ad to promote fundraising for Paralympics
Paralympics GB 'Superheroes' by Saatchi & Saatchi
26 Feb 2009
Paralympics GB. Read the full news story here: Sir Paul McCartney in Saatchis' paralympics ad ...
Brand sponsors maintain existing campaigns for Paralympics
23 Aug 2012 | by PRWeek Reporters
major new initiatives for the Paralympics, as they face pressure over short timescales. Brands are ...
All about ... Ads around the Paralympics
30 Aug 2012
Games and the Paralympics is the fact that the former was televised by the BBC, whereas the latter is a ...
Channel 4 to broadcast 2012 Paralympics
08 Jan 2010 | by Arif Durrani
0 0 The appointment ends a 30-year association the Paralympics has had with the BBC and ...
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