Renault switches focus with value-led Dacia launch
26 Jul 2012 | by Alex Brownsell
slashing five of the nine car models from sale in the UK. Papa and Nicole would surely be turning in their ...
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Death of the mass-market car brand
18 Oct 2012 | by Alex Brownsell
, the marque - famous for its 'Papa and Nicole' TV ads in the 90s - was one of the big-hitters of the UK ...
Renault unifies UK marketing under 'Va va voom' line
14 Feb 2012 | by John Reynolds
. The work had replaced the marque s long-term Papa and Nicole ads, and its popularity was such that ...
Bringing joie de vivre back to Renault's UK ads
08 Apr 2011
advertising with French culture in a way not seen since the Clio-loving Papa and Nicole made their debut in ...
Renault to use Sims 3 for electric car roll-out
20 Apr 2010 | by Alex Brownsell
characters Papa' and Nicole', a French father and daughter, is one of the marque's biggest-selling models ...
The Marketing Profile: Phil York of Renault
03 Nov 2009 | by Alex Brownsell
from its 90s high watermark, when its ad stars, Papa and Nicole, dominated dinner-party conversation ...
Finance directors back advertising in a recession
17 Mar 2009 | by Anne Cassidy
boosting marketing spend. Once such example is Renault Clio s "Papa and Nicole" ad campaign, which aired ...
Editorial: History teaches cautious clients a valuable lesson
13 Mar 2009
business. In the recession of the early 90s, for example, Renault's ads featuring Papa and Nicole helped ...
Men take a back seat in car marketing
23 Sep 2008 | by Alex Brownsell
its famed 'Papa and Nicole' campaign, which was created by Publicis and ran throughout the 90s. Now ...
Thierry Henry is go-go-gone from new Renault Clio campaign
12 Oct 2005 | by by Staff
comedians Vic Reeves and Bob Mortimer, drew an audience of 23m. After Papa and Nicole, Clio used a model and ...
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