Radio & Online Communications: Evaluation - Nowhere to hide
10 Sep 2004
Can the effect of radio campaigns be measured? PRWeek finds out why this sector of the PR industry
£3.8m last year). On the same day he is scheduled to meet PRWeek, Sugar has launched his latest gadget ...
Can the effect of radio campaigns be measured? PRWeek finds out why this sector of the PR industry
To demonstrate the effectiveness of radio and online campaigns, PRWeek asked markettiers4DC to...What can a radio and online PR campaign deliver that a print or TV campaign cannot? PRWeek set ...
Radio campaigns involve far more strategic planning than just a day in the studio. PRWeek follows
disciplines embrace. PRWeek is proud to be associated with them, and with a supplement that attempts to boost ...
(PRWeek, 30 April), the company is beefing up its PR operation. But how can public relations build on the ...