PRWeek Awards 2011: Broadcast
26 Oct 2011
Refreshing a global brand that already has a large following is no easy feat, but tapping into broadcast was the key to success.
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shortlisted in the In-house Team of the Year category at this year's PRWeek Awards....The PRWeek Awards shortlist, which can be seen here , was finalised after an intense four day ...
Refreshing a global brand that already has a large following is no easy feat, but tapping into broadcast was the key to success.
People think document management is a dry topic. Spare a thought, then, for Edelman, which was asked to raise the profile of Hewlett-Packard's document management business.
The poor economic climate convinced gastric band provider Allergan to hire Ketchum Pleon UK to launch a campaign that would prove the socio-economic benefits of obesity surgery.
AkzoNobel's garden woodcare brand Cuprinol holds most of the market, but its products are bought infrequently because they last for several years. The brand needed a creative strategy to help it hold its market position in the face of competition from companies such as Ronseal and Sadolin.
Tables are quickly selling out for next month's PRWeek Awards, the PR industry's established
Since its launch in 2002, Stop Stansted Expansion (SSE) has successfully scuppered the British Airport Authority's plans to build a second runway at Stansted Airport by developing key relationships.
On 30 July 2010, Transport for London (TFL) planned to launch the first new public transport scheme in London for 20 years. Barclays Cycle Hire would be the first public bike sharing scheme in the UK, with 5,000 bikes and 366 docking stations around the capital.
The HR and comms team from City law firm Freshfields was asked to capitalise on the company's involvement with the Olympic Games to inspire pride in the business and excitement and patriotism among its employees.