PRWeek Awards 2011: Healthcare
26 Oct 2011
The poor economic climate convinced gastric band provider Allergan to hire Ketchum Pleon UK to launch a campaign that would prove the socio-economic benefits of obesity surgery.
People think document management is a dry topic. Spare a thought, then, for Edelman, which was asked to raise the profile of Hewlett-Packard's document management business.
The poor economic climate convinced gastric band provider Allergan to hire Ketchum Pleon UK to launch a campaign that would prove the socio-economic benefits of obesity surgery.
AkzoNobel's garden woodcare brand Cuprinol holds most of the market, but its products are bought infrequently because they last for several years. The brand needed a creative strategy to help it hold its market position in the face of competition from companies such as Ronseal and Sadolin.
On 30 July 2010, Transport for London (TFL) planned to launch the first new public transport scheme in London for 20 years. Barclays Cycle Hire would be the first public bike sharing scheme in the UK, with 5,000 bikes and 366 docking stations around the capital.
The HR and comms team from City law firm Freshfields was asked to capitalise on the company's involvement with the Olympic Games to inspire pride in the business and excitement and patriotism among its employees.
Barclays and Barclaycard's 'contactless' technology lets users make small payments by swiping their debit/credit cards across a special reader. The pair decided to run their first joint PR campaign to promote the technology.
'. After this year's haul at the PRWeek Awards, he no longer needs to be concerned about obscurity.
In the run-up to Christmas 2010, Lakeside Shopping Centre knew it had to do something to wow customers and the media. Times were tough and a major competitor was set to arrive in 2011.
Is Ian Holloway the most quotable man in football? The Blackpool Football Club manager could never be accused of resorting to carefully prepared statements or bland quotes. He is unafraid to speak his mind on many issues and has become the sports journalist's go-to man for honest, colourful and entertaining...
Christian Aid UK's Ctrl.Alt.Shift (CAS) brand was set up to appeal to 16- to 25-year-old style-conscious consumers, but it needed more members and wanted to encourage young people to take notice of Christian Aid UK's work with teenagers in the slums of Nairobi, Kenya.