Last week's PRWeek Awards event felt very buoyant, much more so than last year.
Alastair Campbell apologised to over 1,200 senior PR professionals at the PRWeek Awards 2011 for...Campbell was hosting the 25th PRWeek Awards - the PR industry's 'Oscars' - which took place at ...
Refreshing a global brand that already has a large following is no easy feat, but tapping into broadcast was the key to success.
Since its launch in 2002, Stop Stansted Expansion (SSE) has successfully scuppered the British Airport Authority's plans to build a second runway at Stansted Airport by developing key relationships.
People think document management is a dry topic. Spare a thought, then, for Edelman, which was asked to raise the profile of Hewlett-Packard's document management business.
The poor economic climate convinced gastric band provider Allergan to hire Ketchum Pleon UK to launch a campaign that would prove the socio-economic benefits of obesity surgery.
AkzoNobel's garden woodcare brand Cuprinol holds most of the market, but its products are bought infrequently because they last for several years. The brand needed a creative strategy to help it hold its market position in the face of competition from companies such as Ronseal and Sadolin.
On 30 July 2010, Transport for London (TFL) planned to launch the first new public transport scheme in London for 20 years. Barclays Cycle Hire would be the first public bike sharing scheme in the UK, with 5,000 bikes and 366 docking stations around the capital.
The HR and comms team from City law firm Freshfields was asked to capitalise on the company's involvement with the Olympic Games to inspire pride in the business and excitement and patriotism among its employees.
Barclays and Barclaycard's 'contactless' technology lets users make small payments by swiping their debit/credit cards across a special reader. The pair decided to run their first joint PR campaign to promote the technology.
