to remove filtersEDITORIAL: Disclosure key to fair case studies
30 Nov 2001
and PRCA guidelines place a clear and unambiguous value on honesty, accuracy and, above all ...
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AGENCY 2001: PUBLIC RELATIONS AGENCY OF THE YEAR - Cohn & Wolfe - Cohn & Wolfe's work for the Coke auction web site meant that it received in every national newspaper
13 Dec 2001
Week's agency of the year in 2000. In this year's PRCA awards, managing director Claire Walker was ...
STOP PRESS: PReview reports a ten per cent increase in new business
23 Nov 2001
NEW BUSINESS: PReview, the PRCA's new business referral scheme, has reported a ten per cent ...
XPRL to help data standardisation
23 Nov 2001
ten elected members on a committee, which has the full backing of the IPR and PRCA. The ...
PR new business referrals up
despite the slowdown
16 Nov 2001 | by Jennifer Whitehead,
The PRCA referral system, PReview, has had 462 enquiries to date. Of these, 10% have been ...
DIARY:
16 Nov 2001 | by Edited by CHRIS SCOTT.VLP triumphs after dramatic recount in PRCA quiz for consultancies
The PRCA this week banned PRWeek from entering its annual charity pub quiz organised by under 30 ...
PUBLIC RELATIONS: How to gauge the value of publicity - Measuring the effectiveness of a PR campaign is essential in the current economic climate, writes Mary Cowlett
08 Nov 2001 | by MARY COWLETT
be. - While the IPR and PRCA recommend that between7% and 10% of the PR budget is spent on ...
Trade bodies hit back at Lewis for FT column attack
02 Nov 2001 | by GIDON FREEMAN
the PRCA of being unrepresentative of the PR sector and of failing to remedy a situation whereby the ...
DIARY: Like Wise group formed for free(lance) spirits
02 Nov 2001 | by Edited by CHRIS SCOTT
former PRCA assistant director, said: 'We wanted to create a forum for freelances in the creative ...
EDITORIAL - Back-biting will get PR nowhere
02 Nov 2001
and PRCA. Both fail to capture media attention enough to become a default mouthpiece for the ...
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