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PRCA pledges to adopt guidelines for partnerships

The PRCA has pledged to adopt the Partnership Charter, the Best Practice guidelines for...The PRCA has pledged to adopt the Partnership Charter, the Best Practice guidelines for ...

emerged as a problem worth resigning an account over, according to the 2000 PRCA Benchmarking survey

employ. But now the 2000 PRCA Benchmarking Survey is a timely reminder that the unhappiness isn t all...they employ. But now the 2000 PRCA Benchmarking Survey is a timely reminder that the unhappiness ...

Forum to drive campaign with Proof taskforce

importance of research and evaluation among PR practitioners and clients. The PRCA, the IPR and the ...

FOCUS: MEASUREMENT AND EVALUATION - The next rung. The most recent Proof Forum established a number of ways, including targeting clients, to move the campaign up a gear and on to the next phase. Maja Pawinska reports

. This was written by Mike Fairchild, funded by the PRCA and the IPR, and backed by PR Week. The ...

DIARY: PR’s male fraternity just loves a chequered brag

the high-speed grid is new PRCA chairman Tom Watson of Hallmark PR, and Jeremy Sweeney of AS Biss ...

TOP 50 HEALTHCARE PR: Side effects - Healthcare agencies are adapting to the needs of a globalised industry by broadening their traditional range of skills to include more mainstream offerings

international markets. The PRCA Healthcare Practice Group s audit of healthcare agencies in December ...

PR LEAGUE TABLES: Why PR is the best route for dotcoms - The dotcom explosion has pushed more business into the path of PR agencies, but caution is needed if the relationship is to be profitable

(PRCA) reports that one third of the enquiries it has received this year from clients seeking PR ...

Agency profits hit by overservicing, says PRCA report

overservicing clients, according to the PRCA s annual benchmarking survey....year overservicing clients, according to the PRCA s annual benchmarking survey. Although the ...

PROFILE: Tom Watson, Hallmark PR - Getting straight down to the PRCA business. The PRCA’s new

Tom Watson is dedicated to the PRCA. Having founded his own agency in Winchester in 1984, the...Tom Watson is dedicated to the PRCA. Having founded his own agency in Winchester in 1984, the ...

EDITORIAL: Don’t give in to bully boy tactics

The fact that the drop in profitability among PR agencies revealed by this year s PRCA...The fact that the drop in profitability among PR agencies revealed by this year s PRCA ...

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