12 Dec 1997
| by POPPY BRECH
Elliot. As chairman of the PRCA she has pushed through the
PRCA Consultancy Management standard, which ...
05 Dec 1997
| by MARY COWLETT
Research by the PRCA has found that agencies are luke-warm about
the value of PR degrees...Research by the PRCA has found that agencies are luke-warm about
the value of PR degrees ...
21 Nov 1997
| by JEMIMAH BAILEY
through the PRCA s Preview system to come up with an
initial list.
The account was previously ...
14 Nov 1997
| by ADRIAN WHEELER, chairman of the PRCA ma
After its humiliating U-turn over tobacco sponsorship of Formula 1
racing, Labour has found itself caught in a public relations
paradox.
14 Nov 1997
| by ADRIAN WHEELER, chairman of the PRCA ma
Why do we like beauty parades so much? They are a hand-me-down from
the advertising industry and they are now endemic in PR consultancy. But
they don t work. Worse, they waste a vault-full of money that could be
put to much better use.
07 Nov 1997
| by STEPHEN FARISH
first shown in
1994.
Parris was taken to task on C4 s Right to Reply by the then PRCA ...
07 Nov 1997
| by ROBERT GRAY
sector should be
split over EMU. Perhaps the PRCA should hold a referendum to set policy
for the ...
24 Oct 1997
bought at any price?
The guide is available from the PRCA, priced pounds 2.50.
...
17 Oct 1997
Checking the entries on databases is a pretty tedious task at the
best of times, as PRCA assistant...Checking the entries on databases is a pretty tedious task at the
best of times, as PRCA ...
17 Oct 1997
| by JEMIMAH BAILEY
Wonder
used the PRCA s Preview software system, which offers a shortlist of
companies that best ...