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ISBA launches mobile and digital measurement guides

24 May 2011 | by Loulla-Mae Eleftheriou-Smith

Marketing Agencies Association and PR agency body PRCA, to help marketers improve their briefing practice ...

Industry bodies collaborate on agency briefing guide

29 Mar 2011 | by Maisie McCabe

Marketing Agencies Association, and PR agency body PRCA, to produce an updated guide to briefing agencies...., the MAA, PRCA and the IPA, led by ISBA, hope clients will use it, and that the advice it contains will ...

 

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