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Carphone Warehouse calls up Jane Howard

21 Nov 1997 | by JEMIMAH BAILEY

through the PRCA s Preview system to come up with an initial list. The account was previously ...

Editorial: Smoke without fire can hurt your image

14 Nov 1997 | by ADRIAN WHEELER, chairman of the PRCA ma

After its humiliating U-turn over tobacco sponsorship of Formula 1 racing, Labour has found itself caught in a public relations paradox.

Platform: Why beauty contests waste everyone’s time - Presentations are too confrontational and waste money which would be better spent on training, says Adrian Wheeler

14 Nov 1997 | by ADRIAN WHEELER, chairman of the PRCA ma

Why do we like beauty parades so much? They are a hand-me-down from the advertising industry and they are now endemic in PR consultancy. But they don t work. Worse, they waste a vault-full of money that could be put to much better use.

Parris presses for a ’less packaged’ PR approach

07 Nov 1997 | by STEPHEN FARISH

first shown in 1994. Parris was taken to task on C4 s Right to Reply by the then PRCA ...

Analysis: Economic - Keeping up to date on currency thinking/When it comes to deciding on the communications strategy surrounding the introduction of the euro, the PR industry appears to be as divided as the politicians themselves

07 Nov 1997 | by ROBERT GRAY

sector should be split over EMU. Perhaps the PRCA should hold a referendum to set policy for the ...

 

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