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Media: A Moment with Marquis

10 Mar 2006 | by Simon Marquis, the chairman of ZenithOptimedia

's hardly ideal. The IPA (with ISBA, MCCA and PRCA) has produced a best practice guide to agency ...

Industry bodies create guide to evaluating work

05 Aug 2005 | by Claire Billings

The IPA, along with three other industry bodies, ISBA, the MCCA and the PRCA, has created a ...

DMA rejects IPA's supergroup plan

02 Aug 2002 | by IAN DARBY

particular how we should work with other agency bodies. In the meantime we are delighted that both the PRCA ...

DMA rejects IPA's supergroup plan

01 Aug 2002 | by Ian Darby,

that both the PRCA and MCCA have expressed interest in the 'big tent' concept." If you have an ...

Public Relations: The measure of PR - Measuring the effectiveness of a PR campaign means more than counting the cuttings. Ken Gofton reports on the latest evaluation techniques

02 Apr 1999 | by KEN GOFTON

Relations Consultants Association (PRCA), representing the agencies, is co-operating on a major project...Relations Consultants Association (PRCA), representing the agencies, is co-operating on a major project ...

 

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