PR Essays- Social skills
07 Dec 2009
conversation before needing those skills in a PR crisis. In real life, the best defence is a not a strong ...
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PR Essays - Put your faith in PR
07 Dec 2009
marketing. As a result, PR is emerging as a mainstream brand-building tool that can lead integrated...;} Recent financial results from some of the major PR players tell a predictable story - the market is ...
PR Essays- Advocacy comes first
07 Dec 2009
SPONSORED FEATURE - Digital PR is not a panacea for every brand challenge, and unless a...perceptions of their brands minute by minute, digital PR is not the silver bullet' of the communications ...
PR Essays- All to play for
07 Dec 2009
SPONSORED FEATURE - A consumer PR agency can devise a creative solution as to how any brand can...least, should replace the word football' with consumer PR'. With the World Cup taking place next ...
PR Essays- It's good to talk
07 Dec 2009
SPONSORED FEATURE - PR is best-placed to capitalise on social media's rising popularity, as it...illustrates the changes taking place in the world of PR. Although PR is inherently a more subtle form of ...
The future's bright
22 Feb 2010
SPONSORED FEATURE - Not only is PR more flexible and far less of a blunt instrument than...downturn, PR has outperform-ed the market. However, more still needs to be done to educate clients about ...
The toys of Christmas 2009, according to social media
16 Dec 2009
hamster if flames were fanned in the right social media places and if they can recover from a recent PR ...
GETTING INTO THE RETAIL GROOVE
28 May 2010 | by Jamie Davies and Ben Curwin, Mood Media
stream. This is a positive brand association with a big PR upside - extending the ROI both in terms of ...
The going gets tough
05 Nov 2007
. More people need to follow these to the letter and we need to do more positive PR as an industry. Q A ...
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