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PR Essays - Put your faith in PR

07 Dec 2009

marketing. As a result, PR is emerging as a mainstream brand-building tool that can lead integrated...;} Recent financial results from some of the major PR players tell a predictable story - the market is ...

PR Essays- Social skills

07 Dec 2009

conversation before needing those skills in a PR crisis. In real life, the best defence is a not a strong ...

PR Essays- Advocacy comes first

07 Dec 2009

SPONSORED FEATURE - Digital PR is not a panacea for every brand challenge, and unless a...perceptions of their brands minute by minute, digital PR is not the silver bullet' of the communications ...

PR Essays- All to play for

07 Dec 2009

SPONSORED FEATURE - A consumer PR agency can devise a creative solution as to how any brand can...least, should replace the word football' with consumer PR'. With the World Cup taking place next ...

PR Essays- It's good to talk

07 Dec 2009

SPONSORED FEATURE - PR is best-placed to capitalise on social media's rising popularity, as it...illustrates the changes taking place in the world of PR. Although PR is inherently a more subtle form of ...

The future's bright

22 Feb 2010

SPONSORED FEATURE - Not only is PR more flexible and far less of a blunt instrument than...downturn, PR has outperform-ed the market. However, more still needs to be done to educate clients about ...

The toys of Christmas 2009, according to social media

16 Dec 2009

hamster if flames were fanned in the right social media places and if they can recover from a recent PR ...

 

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