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PR Essays - Put your faith in PR

07 Dec 2009

marketing. As a result, PR is emerging as a mainstream brand-building tool that can lead integrated...;} Recent financial results from some of the major PR players tell a predictable story - the market is ...

PR Essays- Social skills

07 Dec 2009

conversation before needing those skills in a PR crisis. In real life, the best defence is a not a strong ...

PR Essays- Advocacy comes first

07 Dec 2009

SPONSORED FEATURE - Digital PR is not a panacea for every brand challenge, and unless a...perceptions of their brands minute by minute, digital PR is not the silver bullet' of the communications ...

PR Essays- All to play for

07 Dec 2009

SPONSORED FEATURE - A consumer PR agency can devise a creative solution as to how any brand can...least, should replace the word football' with consumer PR'. With the World Cup taking place next ...

PR Essays- It's good to talk

07 Dec 2009

SPONSORED FEATURE - PR is best-placed to capitalise on social media's rising popularity, as it...illustrates the changes taking place in the world of PR. Although PR is inherently a more subtle form of ...

The future's bright

22 Feb 2010

SPONSORED FEATURE - Not only is PR more flexible and far less of a blunt instrument than...downturn, PR has outperform-ed the market. However, more still needs to be done to educate clients about ...

 

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