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Letters - 17-24 April 2007

about clients brands in the real world ... unlike the growing area of online PR, which aims to get ...

New media needs a paradigm shift in pricing models

muddied by PR and technology. The paradigm shift needs to be supported by flexible and transparent ...

Age of dialogue frees planners from bean counting

communications tools - online PR, branded content, experiential marketing and, of course, search. And they need ...

Making time to think before you act is a vital survival technique

Twenty-two pointy-heads, from seven different disciplines - creative, research, PR, marketing ...

Advertisers should value what bloggers say about their brands

One blogger is a comedy writer, one a PR professional and one an unemployed man living in Swindon ...

Media must learn to show marketers the respect they deserve

sometimes not even all of that. For instance, it was only when Andy Duncan arrived at the BBC that PR and ...

Who will fill the gap left by Miron at Associated?

executive Ashley Tabor - inexplicably aggressively denied at the time by Global and its PR company - Miron ...

Refreshed and renewed publicity equals successful advertising

s - back then, the PR industry was more overt about chasing fame than the world of advertising ...

TouchPoints2's value is all about understanding the consumer

, we are busy mining its treasures as I write. Some of the early PR centred on how much more media we ...

Murdoch Jnr's faith is an example to the perfidious press

more on PR agendas to meet them? The extraordinary growth of the commuter free press ably demonstrates ...

 

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