Search results for "PR"

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Improving PR's performance in integrated campaigns

02 Apr 2007 | by Nick Porter

Many integrated campaigns employ PR but some do not use its full potential because of a lack of...creative on a lamppost, a piece of direct mail and a cereal packet. It s also not about involving PR just ...

Think BR: Why start-ups fight even harder to be great

13 Jun 2012 | by Debbie Zaman

Start-ups are humble, nimble, better and different, writes Debbie Zaman, managing director, With PR..... Debbie Zaman, MD, With PR ...

Think BR: Why is brand journalism important?

30 Nov 2012 | by Patrick Barrett

, writes Patrick Barrett, founder, Simpatico PR, and former editor, Media Week....about advertising, PR and digital media. It s a term that immediately begs a number of questions, not ...

Think BR: Special interest supplements are of special interest to brands

24 Sep 2012 | by Freddie Ossberg

Special interest supplements can offer brands a unique solution, providing both branding and PR...time. In addition, as marketing and PR functions edge ever closer together, brands are realising ...

Think BR: Media analysis - don't start at the end

08 Oct 2012 | by Philip Lynch

achievements of PR, especially to those who might not necessarily understand what PR actually is. It is an ...

You have to be in it to win it

12 Dec 2008 | by Ardi Kolah

the view to initiating a dialogue around future PR, marketing and sponsorship budgets. The reality ...

Think BR: Boosting profits through an ethical supply chain

07 Oct 2011 | by Stuart Whitwell

. Big brands are expected to have clear ethical promises woven into their marketing, PR and core ...

Politics of the media: what's Gordon Brown doing right?

21 Apr 2008 | by Stephen Foster

Oliver Letwin about Labour s approach to PR. Rory observed, apropos PR, that it was always a mistake ...

Think BR: What creative businesses can learn from John Lewis

15 May 2012 | by Campbell McDonald

to media, marketing, advertising and PR agencies. In few other industries do businesses rely so ...

Think BR: Is the notion of social media redundant?

29 Aug 2012 | by Adam Cleaver

difficulties. Customer Service? PR? Marketing? All have a legitimate right to own the various social ...

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