Search results for "PR"

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Improving PR's performance in integrated campaigns

02 Apr 2007 | by Nick Porter

Many integrated campaigns employ PR but some do not use its full potential because of a lack of...creative on a lamppost, a piece of direct mail and a cereal packet. It s also not about involving PR just ...

CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal

24 Jan 2012 | by Simon S Kershaw

people who play sport. This ad is more a PR film than anything. But it works because like the ...

CREATIVE STRATEGY: BA = bad advertising?

06 Oct 2011 | by Simon S Kershaw

something. But this campaign comes across as some rather bland PR disguised as advertising. BA has not ...

CREATIVE STRATEGY: AKT uses fame and the famous in a good cause

28 Jun 2011 | by Simon S Kershaw

, who stars in the ad. Here is advertising and PR working hand in hand. And I will surely not be the ...

Rik Haslam: Why decline in DM creative standards could be irreversible

20 Sep 2012 | by Rik Haslam

large, seem to operate in channel silos. Often, direct, digital, PR and ad agencies are all briefed to ...

Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum

08 Mar 2012

competitions they can't win, just as they have been irritated by obvious PR stunts and other crimes against ...

Opinion: Savvy marketers will harness the 'semantic web'

10 Nov 2008 | by Jamie Riddell

This isn't solely the preserve of the PR or word-of-mouth teams. Understanding and harnessing the ...

Opinion: What techniques can brands use to reach a female audience?

24 Oct 2008 | by Becky McOwen-Wilson

and the results used within PR articles, highlighting the disturbing facts about how little time the ...

Opinion: Making buzz marketing work for your brand

14 Oct 2008 | by Simon Quance

narrative through WOM engagement. Simon Quance is head of digital PR and engagement at Hyperlaunch. ...

Think BR: CRM and a sledgehammered Lamborghini

01 Jun 2011 | by David Rolfe

. Upset them and you could have several angry buyers, an annoyed CEO and a large PR clean-up job on your ...

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