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PR Essays

23 Jan 2009

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Party conference was PR jamboree

11 Oct 2012 | by Anthony Hilton

The tally was quite high - because they all worked in PR. But I did not see any big-hitting ...

PR agencies have reputations too

16 Feb 2006 | by Anthony Hilton

company. I am not sure PR firms apply quite the same duty of care, though they all say they do. Over the ...

PR has grown beyond comedy caricatures

07 Oct 2005 | by Danny Rogers, danny.rogers@haynet.com

As PRWeek today celebrates its 21st anniversary, it's worth asking how much PR, or at least the...Power. PR has long been an easy target for comedy writers. But before we fly into another fit of ...

OPINION: PR scrutiny often the toughest

15 May 2008 | by Anthony Hilton

I had a call the other day from a PR executive I have known for some years, who had recently moved...executive is allowed to meet a journalist unaccompanied. By a curious quirk of fate it now falls to the PR ...

Improving PR's performance in integrated campaigns

02 Apr 2007 | by Nick Porter

Many integrated campaigns employ PR but some do not use its full potential because of a lack of...creative on a lamppost, a piece of direct mail and a cereal packet. It s also not about involving PR just ...

Changing ad market makes PR invaluable

28 Oct 2005 | by Daniel Rogers, Editor, danny.rogers@haynet.com

PR as a fully integrated marketing discipline is often talked about, but still criminally...coincidence that the PR acquisitions come as Engine completes its buyout from the Havas marketing group ...

Nixon stuck the boot into PR's reputation

23 May 2013 | by Ruth Wyatt

If you want to blame someone for the fairly dreadful reputation the PR profession has been saddled...founding fathers of modern PR, Harold Burson, whose career spans some 60 years and who was voted (by this ...

The debate on PR's reputation rumbles on

08 May 2013 | by Ruth Wyatt

improve the reputation of the PR profession....respondents took umbrage at Clifford being described as a PR professional. He is a publicist and press ...

Letter - With PR's influence comes responsibility

10 Aug 2007

PR people claim they are now more influential than the media, following the passing of that...result in the PR industry having to answer questions about serious business malpractice. There were ...

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