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PROFILE: Marcia Silverman, Ogilvy PR Worldwide

new role as global chief executive of Ogilvy PR Worldwide rather difficult....years ago I'd never heard of PR,' she says. 'I'd never worked in an agency, it was the opportunity to do ...

BROADCAST: Who's in control of radio promotions? - Media buyers have muscled in on radio promotions. PROs should try to claim them back as editorial placements, writes Chris Scott

media buyers, and few campaigns are handled by firms' PR function. But some argue that because radio ...

Superbrands case studies: Citigate Dewe Rogerson

industry has grown exponentially. Many factors have contributed to this, and the growth of PR in part also ...

Heads down and keep spinning

's daughter. Indeed, the PR profession had only just been emerging from a long session in image rehab, after a ...

Superbrands case studies: Hill & Knowlton

industry sectors. The company organises frequent PR events, discussion forums for senior managers regarding ...

Superbrands case studies: Burson-Marsteller

. Large agencies with an international network are plentiful, but the PR world has witnessed especially ...

The X Factor

, succinct reviews that have a good mix of objectivity and passion without either turning into bland PR ...

Generating buzz about brands

competitions and handed out flyers about the opening. The PR strategy to support the guerrilla activity saw him ...

Risky business

result in legal difficulties, a PR crisis or worse. Promotions are marketing techniques involving a ...

THE MEDIA BARONS: Doug Flynn

marketing services sectors, such as PR. Flynn reckons that when it comes to riding recession, his are the ...

 

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