Why PR invigorates brands
23 Jan 2009
Rather than cutting their PR budget, brands should be using it as a key weapon in their armoury...bloggers a vital source of trusted advice for millions of consumers. Good PR can turn them into ambassadors ...
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PR Agency of the Year: Frank PR
10 Dec 2010 | by David Singleton
Frank PR is no stranger to Marketing's PR Agency of the Year award, having picked it up in both ...
Forward Thinking: PR - Weber Shandwick - Breaker's dozen
23 Jan 2013
- whether it be ad, PR, CRM or digital - is working to cover all bases. Some can, some can't, but the point ...
PR Agency of the Year: The Red Consultancy
13 Dec 2011 | by David Singleton
WINNER The Red Consultancy is Marketing's PR Agency of the Year, capping a notable 12 months ...
Brand manager of the week: Becki Rowe, General manager, marketing, PR and visual merchandising, Ann
12 Oct 2011
- Describe yourself in three words. Impatient, daring, passionate. - What would you be if you weren't a brand manager? A forensic anthropologist or biochemist. - What advice would you give someone starting their marketing career today? Solid experience on the shop floor or area management...
The fusion of celebrity and technology may be more than just PR
22 Jul 2011 | by Adam Woods
Intel's William James Adams doesn't appear to have a LinkedIn page, but if he had, it would be an unusual one.
Two become one
06 Oct 2010 | by Jane Bainbridge
Why are so many global brands merging their marketing and PR functions, asks Jane Bainbridge....As Renault and Nissan become the latest brands to integrate their PR and marketing functions ...
Car brands test-drive social strategies
13 Jun 2012 | by Alex Brownsell
Until now, few automotive companies have used Twitter for more than PR announcements or...Mercedes-Benz surpassing the 30,000 mark. Moreover, most feeds have become a combination of marketing, PR ...
Profile: Retuning Saab's brand engine
20 Jul 2010 | by Alex Brownsell
David Pugh, marketing and PR director, Saab GB, is revelling in the opportunities created by a...Saab GB's marketing and PR director, David Pugh, likes to talk. As well as enthusing about the ...
The public relations fairytale
23 Jan 2009
In a fragmented media landscape PR has become Cinderella at the ball. It is key to effective...transformed PR into the new belle of the ball. There is no doubt that advertising and direct marketing ...
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