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Marketing, PR and digital: brands bring it all together

, PR and digital meet....It was an ambitious task: to bring top PR, marketing and digital professionals together to discuss ...

Social media: the ownership battle between marketing, PR and customer relations

Should social-media strategy be handled by the marketing department, the PR and comms team or...global, social-media-driven launch managed equally between the car giant's PR and marketing teams. So far ...

Watch your tweets: marketers must segregate the personal and professional in social media

LONDON - If Gillette's PR man spotted rival brand King of Shaves' founder, Will King, in a pub, it...However, this is exactly what a creative strategist at Gillette's PR agency, Porter Novelli ...

Why PRs are gatecrashing the marketing party

As Jolie Hunt, a seasoned PR executive, took up her role as chief marketing and communications ...

Brand Barometer: Social media performance of Ann Summers

women to take to the streets in lingerie. A PR stunt received heavy traditional media coverage but no ...

Should marketers rely on customers for product ideas?

fun way, rather than simply for PR purposes. 'A PR stunt implies the project is trivial when it's not ...

Northern Rock brand beats the retreat

,' he says. It will rely on PR and online communications much more in the near future. Northern Rock ...

Profile: Martin George, managing director of group development, Bupa

marketers to take joint responsibility for marketing and PR, and believes the two are converging. 'We have a ...

Marketing's Power 100 Next Generation 2009

sports marketing degree at Bournemouth University, he quickly secured a role in sports PR at Radiator PR ...

Sector Insight: DIY retailing

customer insight, financial services, all advertising, instore brand marketing and PR and local community ...

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