Search results for "PR"

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Market solution for the lonely hearts club brand

08 Nov 2005

hype, PR and advertising around brands? Do brands struggle in markets where there is fierce 'me too

Global ad consolidation predicted as Hewlett-Packard merges with Compaq

04 Sep 2001

recently, IBM has taken the process a step further, announcing last month that it was consolidating its PR ...

Letter from the editor

06 Aug 2001

hundreds of new advertising, marketing, PR, media and internet jobs each month, Brand Republic is set to ...

Viral View: Love the spoof!

10 Sep 2010 | by Jimmy Maymann

). It has also generated acres of additional PR coverage. The truth of the ...

Saab needs to go outside the car-box-branding

04 Feb 2003

the same day as a PR marketing campaign. Wherever a Saab owner is in the world, he or she should have ...

Santa's sack 2008

05 Dec 2005 | by by Ardi Kolah

-- everything from salt and pepper shakers to jackets. The Met had failed to manage its PR to clearly explain ...

Viral View: Old Spice campaign smells great

16 Jul 2010 | by Jimmy Maymann

pick the most PR friendly requests that come in, like the marriage proposal, to earn even more traction ...

Great name for a brand - The Lowbrow Lowdown

08 Oct 2001

. Advertisers, PR firms, the media and the mass public all seem to be succumbing to their guilty consciences ...

Superbrands case studies: Crabtree & Evelyn

08 Aug 2005

championing the transformation of the brand. Challenged by the business need to spread the word, the PR ...

Cordiant: The Phantom takeover

14 Aug 2001 | by Gordon MacMillan,

marketing and PR firms, as a sign that Cordiant was being readied for a sale. Then the idea seemed ...

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