genuine news hook that can be associated with a brand remains an invaluable PR tool. But while news ...
You would have to have been living in a cave for the past few weeks to have avoided the hype for Fabulous, the revamped News of The World magazine. Headlined as 'Grazia for the red-tops', Fabulous has a lot to live up to. So, what's the scoop?
Coca-Cola, the world's number one soft-drinks company, is trying to distinguish its most popular soft-drink brand, Diet Coke, by giving the brand a personable, fashionable face; namely that of designer and film stylist Patricia Field.
The prestigious Cannes Lions International Advertising Festival is to have a PR dimension from 2009...the new PR category. He said: 'This recognises that there is a lot of money invested by the marketing ...
Baxters Food Group has appointed Nexus PR to deliver a consumer PR programme for its core Baxters...corporate, trade and consumer PR. It is not yet decided who will handle corporate and trade PR. Baxters ...
Playboy has hired a UK PR chief as the incumbent moves to the US to take up a similar role....New senior PR manager for European licensing Daniel Walter has replaced Lisa Hagendorf, who has ...
Financial PR staff are coming from increasingly diverse backgrounds, according to a new survey....In 2007, 40 per cent of financial PR candidates placed by recruitment firm The Works moved ...
Former X-factor winner Shayne Ward is parting company with Neil Reading PR and will now be promoted...Ward has been promoted by Neil Reading PR since he short to fame in 2005 (PRWeek, 10 November 2005 ...
Redhead PR's founder Sara Tye has joined Lawson Dodd and taken the agency's seven clients with her....regional and national PR for the Millennium Dome. He will work on key private equity, finance and legal ...
Sports car manufacturer Ferrari has brought in PR support as it prepares to open the first ever...Jori White PR won a three-way shoot-out to land the six-figure account with Ferrari ahead of its ...
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