11 Sep 1997
| by JONATHAN HAWKINS, Account director (PR)
Whitbread, the brewing and leisure group, has lashed out at BSkyB
for raising its ratecard to coincide with the start of the football
season.
11 Sep 1997
| by JONATHAN HAWKINS, Account director (PR)
The Times is revamping its Saturday edition with the launch of a
52-page arts, entertainment and listings magazine called Metro, to
replace The Directory.
11 Sep 1997
| by JONATHAN HAWKINS, Account director (PR)
Capital Radio is re-branding its new in-house sales operations
Capital Advertising, as part of a drive to offer advertisers creative
solutions.
11 Sep 1997
| by JONATHAN HAWKINS, Account director (PR)
Target audience: 15- to 34-year-olds
09 May 1997
| by GAIL HALL, PR manager, Northern Europe,
When it was reported in PR Week a year ago that I had joined Intel,
my phone became jammed with PR...When it was reported in PR Week a year ago that I had joined Intel,
my phone became jammed with ...
09 May 1997
| by GAIL HALL, PR manager, Northern Europe,
, direct mail to
reinforce key national and local messages. And at a national level the
PR control and ...
30 Oct 1997
| by JULIET BERNARD, who owns Bluebear PR
So, Tony Blair wants to turn us into a design state. I m all for
that. However, as a consumer I am most bitterly disappointed with
brands, both native and imported - a very strange feeling for someone
whose professional life revolves around the little darlings.
09 May 1997
| by GAIL HALL, PR manager, Northern Europe,
No sooner had the class of 1997 been issued with their Commons
passes than one old Parliamentary lag was touting his book of tips for
new arrivals.
18 Jul 1997
| by JULIETTE GARSIDE
Italy and is looking for a PR agency to
launch its brands. All tobacco advertising in Italy is illegal...Italy and is looking for a PR agency to
launch its brands. All tobacco advertising in Italy is illegal ...
28 Feb 1997
| by JOHN-PIERRE JOYCE
Mobile phone operator Radiomobil is to hire a PR agency to handle a
regional campaign tailored for...Mobile phone operator Radiomobil is to hire a PR agency to handle a
regional campaign tailored ...