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Editorial: Raising the level of campaigning

09 May 1997 | by GAIL HALL, PR manager, Northern Europe,

, direct mail to reinforce key national and local messages. And at a national level the PR control and ...

JUDGE AND JURY: Brands wake up to Millenium Dome sponsor opportunities

12 Feb 1999 | by MARK JACKSON, head of international PR

Dome suddenly sprouting hair has certainly made a PR splash. Consumers have been able to visualise ...

MEDIA: PS: An Expert’s View - PS’s catalogue look could fail to excite the over-30s market, Deborah Hale says

17 Mar 2000 | by DEBORAH HALE, the European PR director

There s one thing about being a busy, working thirtysomething , and that is you resist being categorised or targeted as one. Nevertheless, as a self-confessed shopaholic and magazine junkie, I was intrigued to review PS.

MEDIA: WEDDING DAY - AN EXPERT’S VIEW. Eve Pollard’s bridal bible offers a fresh perspective, Stephanie Andrews writes

19 Nov 1999 | by STEPHANIE ANDREWS, the PR manager at M&

The man I love has proposed to me and I m now faced with one of the toughest decisions of my life ... whether to read a bridal magazine and, if so, which one? Accepting his proposal was easy but, to be honest, I ve always had an aversion to this genre of magazine - my perception being that they seek...

OPINION: As marketing director you may have little real marketing to do

28 Oct 1999 | by TONY SCOULLER, director of Mulcaster PR

A few years back a man I had hired, and whose career I had done my best to nurture, took me out to lunch. He had been appointed marketing director of another company. Congratulations accepted, he got to the point.

NEW MEDIA: Warner gears up for e-commerce with Alchemy ad

08 Jul 1999 | by AL FOX, Marketing and PR manager, Brand

Warner Village Cinemas is readying an ad campaign to support the launch of its new e-commerce web site, which goes live on July 12.

NEW MEDIA CHOICE: Mintyweb

08 Jul 1999 | by AL FOX, Marketing and PR manager, Brand

It s rare I stumble across a site that really impresses me, but Mintyweb - The Official Bobby Mallet Mint Site did, mainly because it s so different.

New Media: William Hill set to offer first online sports gambling

08 Apr 1999 | by CATHERINE SALWAY, PR Manager, Virgin Co

Bookmaker William Hill is making a move into the online gambling arena with a new international soccer betting site, aimed at punters in the Far East, US and Europe.

New Media: PC buyers opt for free internet services

08 Apr 1999 | by CATHERINE SALWAY, PR Manager, Virgin Co

For the first time the take-up of free internet services among new PC buyers has exceeded that of paid subscriptions, according to figures released by market analyst, Inteco.

New Media Choice: NME

08 Apr 1999 | by CATHERINE SALWAY, PR Manager, Virgin Co

Site: NME

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