16 Jan 2003
| by MARY COWLETT
Budget is not the only issue when deciding if external PR is required, writes Mary Cowlett....particular piece of PR work is a perennial challenge.
The problem for marketers is that internal and ...
22 May 2003
| by Robert McLuhan
Economic woes have hit the PR industry hard as agencies have had to think on their feet to eke out...This year's PR League Table is somewhat changed, due to the SEC Regulation G that came into force ...
23 Jan 2003
Parlophone handles all PR activity for its artist Kylie Minogue, while PR agency Cake's involvement
21 Aug 2003
Gyroscope, the PR management consultancy, says PR spend by UK clients has reached 2.5bn a year
18 Dec 2003
This has been the year of boutique PR agencies, and Shine Communications has shown itself to be ...
13 Nov 2003
Aurora was stricken and Dingle was whisked off to Greece to front P O's PR response.
Yet, if every ...
18 Dec 2003
It gives you an idea of the parlous state of the PR agency sector when the chairman of industry...Last year was hideous for PR agencies, and 2003, while still tough, has shown that at least the ...
02 Oct 2003
| by Mark Ritson, assistant professor of marketing at the London Business School
PR is the most under-used and under-rated communication tool. This is largely because most managers...quasi-solitary confinement. What is magical is Blaine's incredible ability to generate, sustain, and manage a PR ...
31 Jul 2003
| by Mark Ritson, assistant professor of marketing at the London Business School
It's not often that PR proves itself to be the ultimate communications tool, Dubai provides the...any good PR agency, and in contrast to its cousins in advertising, its activities are steeped in ...
20 Mar 2003
March 20: PR and the Media