Mark Ritson on branding: Interactivity means potential mauling
19 Apr 2006
placement, PR and interactive media. The synergies, 360-degree impact and disparate strengths of each
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Mark Ritson on branding: Volvo is chasing fool's gold
28 Jun 2006
has created an integrated campaign featuring TV ads, PR, internet, viral and the all-important
Mark Ritson on branding: Hit by scandal? Make the most of it
08 Nov 2006
painful PR week that followed, her major contracts with brands including H&M, Chanel and Gloria ...
Andrew Walmsley on digital: Clumsy attempt at being compelling
25 Oct 2006
of the Wal-Mart bloggers were real, its credibility was fatally compromised. Eventually, the PR ...
Mark Ritson on branding: Barclays odyssey does Homer proud
26 Oct 2005
scale just as Barclays was engaged in consolidating its rural branches. The result was a PR campaign ...
Media Analysis: Download pirates on retreat
06 Jul 2005
do about teens who often don't have the money or means to buy legal downloads.' In PR terms, teens ...
Why the fatboys slimmed
25 Aug 2004 | by Robert Gray
out? Whether he does or not, the exercise has already generated plenty of silly-season PR mileage ...
News Analysis: Nestle gambles on low-carb craze
03 Jun 2004
You couldn't fault the quality of Nestle Rowntree's PR planning last week. Stories about its ...
Woolies - is it worth it?
24 Jan 2007 | by by Craig Smith
brand. Whether it was a PR stunt or not, it succeeded in temporarily doubling sales and resurrecting ...
This is not just advertising ...
01 Nov 2006 | by by Craig Smith
, direct, PR and ambient. On the theme of old versus new media alone, there was sufficient evidence that ...
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