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A swift response, a heartfelt apology and news updates are key to averting a PR disaster, as BP and...For every well-planned ad campaign, there is also a PR disaster potentially waiting to ...
Beattie McGuinness Bungay has launched a PR agency led by Simon Kelner, the former editor-in-chief...autonomy as a PR agency, but the ability to draw on BMB s creative strengths and the infrastructure that ...
Advertising agency sets up a PR arm. Hardly a new phenomenon. In recent years, Karmarama created ...
WPP's chief executive said Twitter was more a PR medium than an advertising one. Is he right...going to get myself shot again. I think it s a PR medium it s very effective word of mouth. If you look ...
Danny Rogers and I recently moved from the world of PR into the broader one of advertising and
This week, a CEO confided in me: "It's weird how both 'advertising' and 'PR' have become limited
firm. The integrated campaign is expected to include press, PR and digital channels. For the campaign ...
of any loss of trust in advertising. Are PR agencies eating ad agencies lunch? I ask this ...
across group companies including direct marketing arm Albion Cell and PR firm Drive. Jakimciw started ...
enter an online draw to win prizes such as a holiday for two to Brazil. PR activity will run alongside ...
