Case Study: IBM - A new model for IMC
23 Jan 2004 | by Professor Angus Jenkinson and Branko Sain
, advertising, PR, etc), with each group interfacing with a specialist agency or agencies. In many cases, this ...
customers who can act as local references. US-based marketing and PR consultant Flora Iacchia explains how
, advertising, PR, etc), with each group interfacing with a specialist agency or agencies. In many cases, this ...
use their combined might to reduce their PR costs and their regulatory compliance costs. However ...