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How UK organisations can conquer US vertical industries effectively

customers who can act as local references. US-based marketing and PR consultant Flora Iacchia explains how

Case Study: IBM - A new model for IMC

, advertising, PR, etc), with each group interfacing with a specialist agency or agencies. In many cases, this ...

Case Study: Millfield Partnership - integrated marketing powers the fastest growing IFA network

use their combined might to reduce their PR costs and their regulatory compliance costs. However ...

 

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