Corporate Reputation: Mike Robb, Cicero Consulting - A little more conversation
03 Oct 2012 | by Mike Robb, Cicero Consulting
realised that PR alone cannot restore its reputation and that it must fundamentally change some of its ...
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Turning around a PR crisis
15 Feb 2013
A swift response, a heartfelt apology and news updates are key to averting a PR disaster, as BP and...For every well-planned ad campaign, there is also a PR disaster potentially waiting to ...
Start small, aim big
25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
them directly. This wasn't just PR, but a key facet of the campaign that was virtually free. Our ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
competing claims. "Digital is an enormous area covering everything from paid search to PR," she says. "You ...
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