09 Oct 2012
| by Tanya Hughes, managing director of Talk PR
of the future.
At Talk PR, we find that this model can work as an informal understanding, but is ...
12 Oct 2011
| by Stuart Smith, chief executive EMEA, Ogilvy PR
The importance of earned media such as social networks is rising, corporate PR can no longer ignore...If you are a PR person, you already subscribe to the idea that the discipline of 'earned media' is ...
12 Oct 2011
| by Richard Medley, managing director, Spider PR
share his or her thoughts.
This is a good thing for marketers as more relevant, business-led PR ...
09 Oct 2012
| by Graham Goodkind, chairman and founder of Frank PR
PR should really stand for public reactions, because provoking a response from consumers is what...what happens when you put those together. So the editor is using code to tell all the PR folk ...
12 Oct 2011
| by Hilary Meacham, founder and managing director, Focus PR
For brands and PR agencies to work together in the long term, it's essential to abide by a code of...as though clients are from Mars and PR consultancies are from Venus.
Each enters into the ...
09 Oct 2012
| by Hilary Crossing, managing director and founder of Focus PR
.
Focus PR represents brands that are ranked within the top five in their category, whether that be food ...
12 Oct 2011
| by Miki Haines-Sanger, founding partner, Golden Goose PR
Some of the most effective campaigns are those where the PR agency has been at the core of...As social media and experiential activities blur the boundaries between PR, marketing and ...
12 Oct 2011
| by Graham Goodkind, founder and chief executive, Frank PR
would do well to keep their PR advisers close and be nothing but absolutely open with consumers....advertiser-funded bit of publishing, so Frank PR has handed over a few quid to Haymarket and in return we get a page ...
How should PR play a role in brands' marketing strategies? Marketing brought together top players...Sara Balme , director, Focus PR
Andrew McCormick , deputy editor, Marketing
Anne Kendall ...
10 Dec 2010
| by David Singleton
Frank PR is no stranger to Marketing's PR Agency of the Year award, having picked it up in both ...