Search results for "PR"

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Making the most of market research

genuine news hook that can be associated with a brand remains an invaluable PR tool. But while news ...

Opinion: ViewPoint - Don't let the workforce be the last to know

Propeller PR founder Martin Loat urges PROs to consider a client's internal staff communications

Media choice: Fabulous

You would have to have been living in a cave for the past few weeks to have avoided the hype for Fabulous, the revamped News of The World magazine. Headlined as 'Grazia for the red-tops', Fabulous has a lot to live up to. So, what's the scoop?

Branding: Design choice - Diet Coke

Coca-Cola, the world's number one soft-drinks company, is trying to distinguish its most popular soft-drink brand, Diet Coke, by giving the brand a personable, fashionable face; namely that of designer and film stylist Patricia Field.

Cannes Lions recognises PR

The prestigious Cannes Lions International Advertising Festival is to have a PR dimension from 2009...the new PR category. He said: 'This recognises that there is a lot of money invested by the marketing ...

News Brief: InHouse PR campaign

AGENCY: InHouse PR, which provided PR support to Boris Johnson's mayoral campaign, is launching a

News Brief: Staniforth PR appointment

AGENCY: Staniforth PR has poached Rob Brown, PR director at McCann Erickson, to fill its top role

Aeroflot calls in Ogilvy PR

Aeroflot, Russia's biggest airline, has brought in Ogilvy PR London as its first pan-European press

News Brief: MCE PR hired

CONSUMER: Belfast-based MCE PR has been hired to handle public affairs and media relations for the

News Brief: Tangerine PR appoints

AGENCY: North West agency Tangerine PR has named Sarah Semple as MD for its London office as it

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