23 Aug 2002
| by Alastair Ray
new role as global chief executive of Ogilvy PR Worldwide rather difficult....years ago I'd never heard of PR,' she says. 'I'd never worked in an agency, it was the opportunity to do ...
16 Aug 2002
| by Chris Scott
media buyers,
and few campaigns are handled by firms' PR function. But some argue that
because radio ...
21 Aug 2002
industry has grown exponentially. Many factors have contributed to this, and the growth of PR in part also ...
10 May 2002
's daughter. Indeed, the PR profession had only just been emerging from a long session in image rehab, after a ...
02 Aug 2002
industry sectors. The company organises frequent PR events, discussion forums for senior managers regarding ...
06 Sep 2002
. Large agencies with an international network are plentiful, but the PR world has witnessed especially ...
08 Nov 2002
, succinct reviews that have a good mix of objectivity and passion without either turning into bland PR ...
30 Sep 2002
competitions and handed out flyers about the opening. The PR strategy to support the guerrilla activity saw him ...
01 Jul 2002
result in legal difficulties, a PR crisis or worse.
Promotions are marketing techniques involving a ...
marketing services sectors, such as PR.
Flynn reckons that when it comes to riding recession, his are the ...