HEALTHCARE PR: A day in healthcare PR
22 Nov 2002
Alastair Ray looks at how a brand comms PRO at AstraZeneca sets next year's strategy
PRWeek's first ever roundtable on healthcare PR drew leading industry figures - from both agencies...ble debate for the healthcare PR sector comes at a time when the industry is witnessing great ...
Alastair Ray looks at how a brand comms PRO at AstraZeneca sets next year's strategy
Eurofighter - has hired PR help for the first time since its IPO two years ago. Merlin Financial won a
Borkowski PR was last week hired on a pan-European remit to reposition entertainment firm Imax, the
For some parts of the PR industry, witnessing the dotcom crash was a bit like watching a money ...
as it did and ultimately they were left with a PR disaster, where across the world people were ...
advertising is an expensive and inefficient way to establish a new name. PR is a much better choice. But PR ...
CLARIFICATION: Madsen Clark sold Lexicon PR to Lexis PR and not Lexington Communications, as stated
CONSUMER: Music agency Sainted PR has been appointed by IPC Media to handle PR work for the Muzik
TECH: Hotwire PR has won Plumtree Software's pan-European PR brief. The corporate portal firm