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EDITORIAL: B-M applies PR therapy to its PR

its own brand. This is a welcome move, especially considering how the PR community has consistently...as its own brand. This is a welcome move, especially considering how the PR community has ...

PLATFORM: Sub-standard service spells end of an era - European networks must stop trying to fob clients off with second rate talent in local markets, says Mark Jackson

European PR, like much else today, is subject to trends and fashions....European PR, like much else today, is subject to trends and fashions. The latest fashion ...

EDITORIAL: It’s time for Swiss banks to move on

centre of banking excellence. High on the PR agenda will be a series of UK roadshows which represent ...

JUDGE AND JURY: Brands wake up to Millenium Dome sponsor opportunities

Dome suddenly sprouting hair has certainly made a PR splash. Consumers have been able to visualise ...

MEDIA: WEDDING DAY - AN EXPERT’S VIEW. Eve Pollard’s bridal bible offers a fresh perspective, Stephanie Andrews writes

The man I love has proposed to me and I m now faced with one of the toughest decisions of my life ... whether to read a bridal magazine and, if so, which one? Accepting his proposal was easy but, to be honest, I ve always had an aversion to this genre of magazine - my perception being that they seek...

OPINION: As marketing director you may have little real marketing to do

A few years back a man I had hired, and whose career I had done my best to nurture, took me out to lunch. He had been appointed marketing director of another company. Congratulations accepted, he got to the point.

NEW MEDIA: Warner gears up for e-commerce with Alchemy ad

Warner Village Cinemas is readying an ad campaign to support the launch of its new e-commerce web site, which goes live on July 12.

NEW MEDIA CHOICE: Mintyweb

It s rare I stumble across a site that really impresses me, but Mintyweb - The Official Bobby Mallet Mint Site did, mainly because it s so different.

New Media: William Hill set to offer first online sports gambling

Bookmaker William Hill is making a move into the online gambling arena with a new international soccer betting site, aimed at punters in the Far East, US and Europe.

New Media: PC buyers opt for free internet services

For the first time the take-up of free internet services among new PC buyers has exceeded that of paid subscriptions, according to figures released by market analyst, Inteco.

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